FAQ

Why does this crowdfunding page looks different from what I'm used to see?

The Dilmah rebranding for the European market is in progress. This website is the first step to a new rebranded content platform. We aim to bring you inspiring content for more kindness in this world.

What makes Dilmah tea 'Ethical tea'?

Our founder, Merrill J. Fernando, established Dilmah tea in 1985 to ensure that the whole nation of Sri Lanka would benefit from the natural produce of the island. By keeping valorisation (value addition by packaging and branding) in Sri Lanka, by Sri Lankans, the lion share of the wholesale value stays in the country of origin, benefitting humanity, ecology and the economy.

Why is ethical tea important?

Back in the days, Merril J. Fernando was a tea supplier to big European brands. Once on a trip to London, he happened to see how his carefully nurtured Ceylon tea was blended with inferior teas from unknown sources and how these blends were packed and sold with ludicrous profits with the label 'Ceylon tea'. He decided at the age of 20 that some day he would bring his tea directly to the consumers. Today you can enjoy a cup of integritea because all profits (and not just a few percent) from all Dilmah teas flow back to the country of origin, where it belongs.

What are the plans with this working capital?

We are bound to help our parent company to urgently grow food to feed the people in Sri Lanka. We expand our revenue capacity in Europe by selling directly to more tea lovers. Our next destination is neighbour-country Germany. With 83 million inhabitants, the potential is massive. We need to invest in stock and in the expansion of the infrastructure. We need funding of €100,000 in this round.

Why can't you invest this amount yourself?

Dilmah Benelux started in Sept 2019 as a 100% subsidiary of Dilmah Sri Lanka. All proceeds are invested in the market development during the pandemic outbreak. Funding from our parent company is restricted as all overseas investments are limited due to contingency regulations from the Sri Lankan financial authorities during the economic crisis.

Why don't you apply for funding from a bank?

Financing options the banks offer are usually very expensive. So instead of paying a bank, we prefer to share the funding expenses with our customers in the form of tea and valuable perks. Curious? see how you can support us

When will I receive the annual shop credit?

Every calendar year. On 01-01-2023, 01-01-2024, 01-01-2025, 01-01-2026 and on 01-01-2027 you will receive your personal shop credit from us. You can use this credit to check-out your shopping carts in our online shop throughout the year. Every time you make a purchase, you pay with your shop credit until it is all spent.

Will the shop credit expire?

The best option for you and for us is to make sure that you redeem your entire annual shop credit every year. However, your total shop credit balance is valid until 30 August 2027.

Is the crowdfunding only for Dilmah customers?

No, anyone can participate in this crowdfunding round. If you think one of your friends may be interested too, please forward the link to this website. We'd be very grateful for your endorsement.

Can I also invest as a business customer?

Yes, as a business customer you can also invest. However, please note that the offered shop credit & returns are based on consumer pricing only.

Can I contribute to Dilmah's mission in some other way?

The crowdfunding plans are developed to make it easy for you to help us. Perhaps you would like to suggest another way to contribute. In that case please submit your suggestion to [email protected]

What's the deadline for me to join?

We're welcoming you any time to join the community of Dilmah backers, but the last day for this crowdfunding campaign is September 20th 2022. We hope to have reached our target amount of 100,000 Euros by then. Do you have other tea loving friends? Please forward this email.

What will happen if we don't raise the target amount?

We are hoping that the deals we offer mutually benefit our customers so we will have maximum support from our base. In case the goal is not reached, we will complement the remaining amount with a loan from a bank.

I have another question

Can't find your questions among the faq's? Contact us by email [email protected] or by phone telephone number +31 85 130 9242. We are here for you!